EPTA APAC AT HOFEX, TO STRENGTHEN ITS PRESENCE ON THE ASIAN MARKET

Epta Asia Pacific takes part for the first time in HOFEX, the most important biennial Food&Hospitality event in Asia, scheduled from 7 to 10 May in Hong Kong, with a stand that will star the Misa and Iarp brands (Hall 1E-Stand 214). In 32 years of history, HOFEX has established itself as the leading Asian fair for HO.RE.CA operators, attracting 39,000 operators in 2017 and recording a large increase in visitors from Southern China, Taiwan, Macao, Korea and the Philippines.

The event will be the opportunity to present the latest innovations of the two Epta brands dedicated to the Asian market. Iarp will illustrate the products of the Iarp Cool Emotions family, a full range of plug-ins with a metropolitan and high tech style that sets itself apart for leds on the external profiles and is designed to contribute to creating establishments with coordinated aesthetics. Among the numerous solutions, HOFEX will star the negative temperature vertical Glee for packaged ice cream. The semi-vertical open Joy, ideal to enhance the beverages and the horizontal Delight cabinet, created for lovers of soft and creamy gelato and ice cream, are worthy of attention. On show, at HOFEX, will also be the ice cream tub Passion and the top Amaze, to ideally complete the Iarp Cool Emotions family. Specifically designed for the Asian world, these plug-ins can be matched to create a combination cabinet: an ingenious solution, which positions the second cabinet on top of the first, to take full advantage of the space and increase display ratio.

The New York vending machine will also be on display, the flagship of the Iarp City Collection dedicated to the sale of ice cream, which stuns for its captivating design with the profile of the homonymous city on the sides. Finally, like all Iarp solutions, New York features the possibility of extreme customisation of aesthetics, thanks to the digital print directly on the sheet metal.

The stand is completed by the Misa KLM cold room, a concentrate of convenience and flexibility, based on the combination of two factors: the infinite achievable configurations and the simplicity of assembly guarantee optimisation of space and fast installation in any kind of environment. Maximum functionality, without neglecting best food safety. KLM is equipped with the innovative anti-bacterial Epta Food Defence system, which, thanks to silver ion technology, prevents, combats and eliminates numerous species of bacteria to provide total protection, 24 hours a day, 7 days a week.