EPTA AT THAIFEX – World of Food Asia 2016

Epta participated again this year in Thaifex, one of the most important Asian events in the food&beverage sector, taking place from 25 to 29 May at the prestigious IMPACT Exhibition & Convention Center in Bangkok, in the heart of Thailand (Hall Ch1; Stand QQ-01). This thirteenth edition was a record event with 38,000 professionals expected to attend and 1,800 exhibitors hailing from 27 nations (+7% more than in 2015) all inside the 80,000 m2 exhibition space that hosted simultaneously three events: World of Food Service, World of Seafood, World of Coffee.

Epta was present with its brands Iarp, Misa and Eurocryor, which exhibited a wide range of products designed to meet the specific needs of the Asian market. In particular, Iarp displayed its full line of stylish and compact plug-ins, with Realook as its star product. With its appealing and modern style Realook is also surprisingly interactive, equipped with a 47’’ LCD screen integrated into the glass door allowing promotional material to be displayed, actively involving the end customer in an unprecedented shopping experience. The new line of vending machines for ice cream, snacks and drinks, Iarp City Collection, has a captivating design that sets it apart from the competition, as does its capacity for extreme personalization. More specifically, customers personal branding can be digitally printed directly onto sheet metal in response to the consumers' specific requirements, making every vending machine unique and strengthening the promotion of the items displayed. Thaifex also provided an opportunity to present the new Gondola refrigerated display cases by Eurocryor that, thanks to a perfect blend of transparency and elegance, add a special touch to upscale sales points’ food areas.

Lastly, Epta's commitment to ensuring maximum food safety was highlighted by the presence of a Misa coldroom. Its antibacterial Epta Food Defense system employs silver ions to prevent, combat and eliminate numerous species of bacteria to guarantee unparalleled freshness for the typical ingredients found in Asian cuisine.